Case study / Client website, live
INBIM, a construction software website that reads right in English and Arabic.
A website for INBIM Software Design, a Dubai company whose tools let construction teams log defects on drawings and check the BIM model against the building on site.
The brief
INBIM sells to contractors, developers, consultants and facility management teams. The site had to explain a technical product line to each of them, and an Arabic reader had to get the same site as an English one.
It also had to be found. Buyers look for software like this in search engines, and more and more of them ask an AI assistant first.
What was built
A site in two languages. Every page exists in English and in Arabic. The Arabic pages run right to left, and each page tells search engines where its other language lives.
A page for every product and every buyer. XR Blueprint, XR Blueprint 3D, BIM CUT and AR Trays Designer each get their own page. So do contractors, developers, consultants and facility management, with pricing, a customer case, an FAQ and a demo booking form alongside.
SEO and GEO. The pages were built for search engines and for generative engines, the AI tools that answer questions directly, with structured data describing the company and its products.
Security. The site sends a strict content security policy, forces HTTPS and refuses to be framed by other sites. The contact and demo forms are checked with Cloudflare Turnstile, and analytics run on Plausible, which sets no cookies.
Status
Live at inbim.ai.