Case study / Investor proposal
GrossBook, an investor pitch for an accounting app.
GrossBook is an accounting firm in Tashkent with more than 450 client companies. It set out to build an accounting app for those clients and had to win investors over first.
The brief
The team had the idea and the clients who would use it. What it lacked was a proposal an investor could follow from start to finish.
What was done
Deck structure. Sensoramo set out what the deck covers and in what order.
The pitch story. The narrative was built on what GrossBook already has: hundreds of companies that are already its clients, and the people the app is for.
Outcome
GrossBook took the proposal to investors, and the team says it helped. More about the firm at grossbook.uz.